In today's competitive world, children face immense pressure, yet many remain unaware of their true potential due to limited exposure. Parents struggle to make informed educational decisions without data-driven insights or centralized growth tracking. Fragmented records and lack of structured career guidance further hinder a child’s development. By bridging this gap, we empower children with clarity and confidence, ensuring holistic growth, better decision-making, and a future filled with possibilities..
Process in a nutshell
Understanding the Problem Statement
Understanding the Problem Statement
Despite the availability of online resources and extracurricular activities, most parents lack a clear & structured way to track their child’s Growth.
Understanding the Problem Statement
Despite the availability of online resources and extracurricular activities, most parents lack a clear & structured way to track their child’s Growth.
Despite growing access to educational resources, parents lacked a structured, centralized way to track their child’s progress across academic, emotional, and extracurricular dimensions.
Parents often relied solely on school report cards, missing out on developmental insights crucial for long-term growth. Fragmented information and lack of career guidance left families overwhelmed in navigating their child’s future
The Challenge
Unlocking Potential in a Competitive World
Objective
Insights of the research
Design a structured platform for parents to track their child's holistic growth with personalized insights, interactive tools, and career exploration features.
To understand the pre existing Trends & startergies to provide value to our product.Different brands in the same category used few of the key features and had customer enagement startergies which we applied to our Platform.
Bebe Memo : A personal gallery where you can see your child’s photos in a time line and create album.
Ekka Care : an app that helps to track all types of health conditions
Prodigy baby : an app that helps to parents by educating them on parenting techniques.
intellect : An app that help people with mental health conditions by teaching them techniques
Tiny beans : educating parents
Secondary Research
Competitor analysis
Researched psychological and educational frameworks that define holistic growth, including cognitive, emotional, social, and creative development.
Holistic development encompasses three processes: biological, cognitive and social-emotional.
The biological process involves bodily changes, like brain development, physical growth and weight increases. It’s how small people physically transform from children to adults.
The cognitive process includes thinking, intelligence and language skills. It’s how the youngest members of society intellectually graduate from simple to complex ways of thinking.
The social-emotional process comprises personality, emotions and interpersonal connections. It’s how individuals’ behaviors progresses from childish to mature.
Conclusion: The Need for an All-in-One Solution
There is a clear gap in the market for a holistic child growth tracking platform that integrates:
✅ Academic Progress – AI-powered personalized learning & progress tracking.
✅ Skills & Career Discovery – Strength-based recommendations & career insights.
✅ Emotional & Mental Well-being – AI-driven mood tracking & well-being support.
✅ Physical Health & Development – Growth tracking & fitness recommendations.
What sets Intellection apart?
✔ Comprehensive Growth Tracking – Combines academic, emotional, and career growth insights in one platform.
✔ Parental Dashboard – Gives structured reports to help parents make informed decisions.
✔ Career & Skill Exploration – Helps children discover their strengths and career options early.
✔ Gamified & Engaging – Keeps kids motivated through interactive challenges and learning modules.
Primary Reasearch
Goal
Design a structured platform for parents to track their child's holistic growth with personalized insights, interactive tools, and career exploration features.
Competitor analysis
To understand the gaps and things features we could provide for value addition we studied product stratergies of many brnads that were trying to contibritue to child welfare segment. we found the following brands that were working for a similar cause:
To understand the gaps and things features we could provide for value addition we studied product stratergies of many brnads that were trying to contibritue to child welfare segment. we found the following brands that were working for a similar cause:
Bebe Memo : A personal gallery where you can see your child’s photos in a time line and create album.
Ekka Care : an app that helps to track all types of0 health conditions
Prodigy baby : an app that helps to parents by educating them on parenting techniques.
intellect : An app that help people with mental health conditions by teaching them techniques
Tiny beans : educating parents
Insights
The gaps that needs to be bridged
✔ Comprehensive Growth Tracking – Combines academic, emotional, and career growth insights in one platform.
✔ Parental Dashboard – Gives structured reports to help parents make informed decisions.
✔ Career & Skill Exploration – Helps children discover their strengths and career options early.
✔ Gamified & Engaging – Keeps kids motivated through interactive challenges and learning modules.
The gaps that needs to be bridged
✔ Comprehensive Growth Tracking – Combines academic, emotional, and career growth insights in one platform.
✔ Parental Dashboard – Gives structured reports to help parents make informed decisions.
✔ Career & Skill Exploration – Helps children discover their strengths and career options early.
✔ Gamified & Engaging – Keeps kids motivated through interactive challenges and learning modules.
User research
After a good amount of primary and secondary research we now have some strong insights to keep in mind
Stakeholder Interviews: Conducted interviews with stakeholders to understand their needs and expectations.
User interviews : coducted interviews with our target user to understand their needs , painpointns and goals
User research
User interviews
Stakeholder Interviews: Conducted interviews with stakeholders to understand their needs and expectations.
User interviews : coducted interviews with our target user to understand their needs , painpointns and goals
Insights
1️⃣ Lack of Holistic Growth Tracking
Parents struggle to monitor their child’s progress across academics, health, and extracurricular activities.Most rely only on school report cards, missing out on key areas of personal development.
2️⃣ Limited Visibility of Skills & Passions
Kids often remain unaware of their true skills and interests due to a lack of exposure and structured opportunities.Parents find it difficult to identify what their child is naturally good at and how to nurture those talents.
3️⃣ Need for Continuous Guidance & Doubt Solving
Students need timely academic support, but existing school resources are often insufficient.Parents struggle to find reliable mentors or platforms for doubt resolution beyond tuition and school.
4️⃣ Uncertainty About the Right Learning Approach
Parents are unsure which learning method aligns best with their child’s personality and aspirations.They seek personalized guidance but don’t have access to structured insights or expert advice.
Refining the Problem Statement
Based on research, we refined our problem statement:
How might we create a structured, data-driven platform that empowers parents to holistically track their child’s growth, explore diverse career options, and make informed decisions about their future?
Refining the Problem Statement
Based on research, we refined our problem statement:
How might we create a structured, data-driven platform that empowers parents to holistically track their child’s growth, explore diverse career options, and make informed decisions about their future?
Refining the Problem Statement
Based on research, we refined our problem statement:
Parents & children need a data-driven platform to track their child's growth, identify strengths, explore careers, and make informed decisions for their future.
Ideation & Design Process
🗺️ Information Architecture
I mapped core modules:
Academics
Creativity
Well-being
Career Exploration
Defined user journeys for parents (monitoring, insights) and children (learning, engagement).
Userflow
This userflow offers a foundational structure illustrating the placement of the app description and associated elements on the screen. Served as a touchpoint for all stakeholders to converge
✏️ Wireframing & Userflows
Wireframing
Created low-fidelity wireframes to visualize the platform’s flow.
Iterated designs based on user feedback to ensure an intuitive experience.
Developed low-fidelity wireframes to prototype core flows: onboarding, dashboard, reports, personality tests, engagement tools.
✅ Iterated designs based on stakeholder feedback to simplify navigation and reduce cognitive load.
Developed low-fidelity wireframes to prototype core flows: onboarding, dashboard, reports, personality tests, engagement tools.
✅ Iterated designs based on stakeholder feedback to simplify navigation and reduce cognitive load.
Wireframing
Created low-fidelity wireframes to visualize the platform’s flow.
Iterated designs based on user feedback to ensure an intuitive experience.
Curated visual direction blending trust, playfulness, and clarity—balancing appeal for parents and children.
Curated visual direction blending trust, playfulness, and clarity—balancing appeal for parents and children.
Wireframing
Created low-fidelity wireframes to visualize the platform’s flow.
Iterated designs based on user feedback to ensure an intuitive experience.
Zero to one - B2C - Mobile App
Zero to one - B2C - Mobile App
Empowering Parents with Holistic Growth Insights
Empowering Parents with Holistic Growth Insights
Designing a unified platform for Intellection to help families track academic, health, and co-curricular progress—enabling informed decisions and personalized learning for thousands of students across India.
Designing a unified platform for Intellection to help families track academic, health, and co-curricular progress—enabling informed decisions and personalized learning for thousands of students across India.
Final Outcome
📊 Product Impact:
🚀 Increased app engagement through gamified features
🚀 Higher retention via personalized dashboards & study buddy
🚀 Boosted website traffic post-migration + blog launch
🚀 Strengthened brand presence via cohesive social media design
🎯 Key Takeaways as Product Designer:
✅ Translating research insights into actionable design decisions
✅ Balancing multi-stakeholder needs (founder, developers, parents, kids)
✅ Bridging user needs and business goals through iterative UX
✅ Designing for scalability (modular IA, future-proof UI system)
Reflection
This project deepened my expertise in designing educational tools at the intersection of data, gamification, and parental empowerment.
Working across product, website, and brand design reinforced the value of consistency across touchpoints to build trust and engagement.
I’m proud to have contributed to a platform that helps children discover their potential while equipping parents with actionable insights for nurturing growth.
