Intellection
Ed-Tech
Intellection, a Bangalore-based edtech startup, empowers parents to support their child’s holistic growth—academically, emotionally, and socially. I joined as a product designer to enhance their product-market fit, translating insights into a seamless user experience across the mobile app, website, and brand presence.
Client
Rahul Agarwal
CEO
My role
Product Design
Industries
Ed-Tech
Timeline
1.3 Years
Understanding the Challenge
The Problem:
Despite growing access to educational resources, parents lacked a structured, centralized way to track their child’s progress across academic, emotional, and extracurricular dimensions.
Parents often relied solely on school report cards, missing out on developmental insights crucial for long-term growth. Fragmented information and lack of career guidance left families overwhelmed in navigating their child’s future
Research & Discovery
Secondary Research
I explored educational and psychological frameworks for holistic development—covering cognitive, emotional, biological, and social growth.
Key takeaway: holistic growth spans 3 processes:
Biological: physical & brain development
Cognitive: thinking, intelligence, language
Social-emotional: personality, emotions, relationships
This insight shaped our feature prioritization.
The gaps that needs to be bridged
✔ Comprehensive Growth Tracking – Combines academic, emotional, and career growth insights in one platform.
✔ Parental Dashboard – Gives structured reports to help parents make informed decisions.
✔ Career & Skill Exploration – Helps children discover their strengths and career options early.
✔ Gamified & Engaging – Keeps kids motivated through interactive challenges and learning modules.
🎤 Primary Research
I conducted:
✅ Stakeholder interviews → To align product goals with business vision
✅ Parent interviews → To uncover pain points, needs, and aspirations
Key Insights from Parents:
❌ Lack of holistic growth tracking (only academic reports available)
❌ Limited visibility into child’s skills/passions
❌ No centralized support for doubt-solving & guidance
❌ Uncertainty about personalized learning paths
Defining the Problem
How might we create a structured, data-driven platform that empowers parents to holistically track their child’s growth, explore diverse career options, and make informed decisions about their future?
Ideation & Design Process
🗺️ Information Architecture
I mapped core modules:
Academics
Creativity
Well-being
Career Exploration
Defined user journeys for parents (monitoring, insights) and children (learning, engagement).
✏️ Wireframing & Userflows
Developed low-fidelity wireframes to prototype core flows: onboarding, dashboard, reports, personality tests, engagement tools.
✅ Iterated designs based on stakeholder feedback to simplify navigation and reduce cognitive load.
🎨 Moodboarding
Curated visual direction blending trust, playfulness, and clarity—balancing appeal for parents and children.
Final Solution
💡 Key Features Delivered
✔️ Holistic Growth Dashboard → Real-time insights into academics, health, and co-curriculars
✔️ Gamified Personality Test → Engaging quiz for kids to discover strengths
✔️ AI Study Buddy → Interactive homework assistant for timely doubt-solving
✔️ Career Explorer → Early exposure to diverse career paths
✔️ Parent Resources Hub → Curated guidance for effective parenting
Gamified personality test
Fun quiz game for kids to explore personality traits!
📱User Friendly interface
A user-friendly B2C app ensures seamless navigation, clear visuals, intuitive interactions, and an engaging, frictionless user experience.
📣 Social Media Collaterals
Creating trend-driven social media collaterals with design consistency, strong branding, and engaging visuals for maximum audience impact.
🖥️ Website Redesign
Migrating from Wix to Framer improved development flexibility, SEO, and traffic by 5%.